Persona is Not a Substitute For a Persona Application

When preparing your taxes, you may want to use a mobile app like Persona. You can easily sync your information with the system via the Persona App. This can be a very convenient way to access the information you need in any location. Besides, the Persona App makes it possible to create tax returns on the go. However, it is important to understand that a Persona app is not a substitute for a persona.

A proto persona does not require any research project and is especially useful for teams working within the Lean UX framework. By making your team's implicit assumptions about users explicit, you can give them a common direction. If the assumptions are disorganized, they can chip away at the team's focus. Cataloguing your assumptions can help you develop a shared understanding of your users' needs and behaviors. You can also make your persona more personalized and tailored by using different methods.

To create a better persona, conduct interviews with various types of people. You can use surveys to determine the characteristics of different groups. However, do not use the same questions for different groups. Using one or two personas for every demographic will not ensure the best results. Creating a persona based on multiple segments may lead to confusion. A persona that is too generic will fail to capture the essence of its target audience. However, it will help you to create a more detailed and actionable design.